When I set out to redesign my blog, I only knew one thing for sure: a handwritten header was in order. I even tried to create one myself (so for all you wondering, it isn’t easy to become a calligrapher or watercolor artist in an hour, regardless of what you may think!). Around the time I realized I wanted something polished, pretty, and not done by me, I saw Alexandra’s work on Instagram. We’d been following each other for a little while and I’d bought a few cards from her Etsy shop. Thankfully, she was up for the challenge of designing my logo on a very tight deadline. I had a lovely experience working with Alex and she’s graciously agreed to share a bit of her design + biz background today, so I hope you’ll read this long post!
To start, Alex quickly sent me a survey regarding what I’d like to see from the design. I loved that because I was very certain of how I wanted my f’s to be 🙂 . Then she came back with several mockups that were all beautiful, but I knew I wanted this one right away. She even worked with me for another round of examples, this time including more watercolor. But in the end I kept it sweet and simple.
Alex on her Etsy shop: When I first started my Etsy shop in 2009, I didn’t actually sell anything. I had always planned on creating and selling cards, but life got in the way for a couple of years and nothing came of it. Finally, in 2011, I got my first few cards up—they were actually all flat note cards at the time—and I’ve been adding new designs and improving my processes ever since. I still remember my first sale and being surprised and excited all at the same time. It seemed so surreal that people would actually pay me to do something I enjoyed so much. I still feel that way with each sale, and I’m so grateful for that because it inspires me every day.
Her designs all involved beautiful use of white space, modern typography, and pops of color. Aside from the fun cards in her Etsy shop, she’s done custom work like small business logos, art prints, and my header. She’s also recently started a wedding project, including signs + invites.
It’s always such an amazing feeling to be a part of something special in someone’s life, even if it’s just a little something behind the scenes. They’re trusting you to create something extraordinary, and it really motivates me to be more creative, try new things, and push myself to do the best work possible.
^I snagged this knowing it might come in handy one day with Kevin… And it sure did.
What’s to come in 2015?
First and foremost is to really expand my calligraphy work. I want to keep doing custom prints and expand further into logos and wedding stationery. I also want to start growing my blog. I started that this year, and while I have a million ideas for it, I’ve been a little short on time. I’m really looking forward to spending more time on it and sharing my art and my travels.
These are so cute!
The witch card is super cute!