Lately I’ve had less time for hanging out on Etsy (so. sad.), but before I took a little hiatus that led to only having 3 items in my shop, promising new vintage listings and not delivering, and totally (temporarily) abandoning the treasury team, I discovered Yael Herold, a fashion designer. Her shop, YaelHeroldSparkles, is all about interesting, quality fabrics, and unique, feminine pieces. Each design is a work of art in itself, which isn’t surprising considering Yael’s other media include paintings and installations.
All of her different forms of art are distinct from one another on first glance, but they all come together in being Yael’s business and form of expression. I really just love when people are able to turn their creative genius into a career (why can’t that be everyone?!), so I had to get her story…
I am a free spirit, traveler, festivals decorator, and a fashion designer. My mother is an artist and a fashion designer and I got from her the passion to create. While doing inflatable 3D installations I was sewing a lot of different shapes together, which got me inspired to work more and more with special cuts and soft cloths.
I need this top!
How she got started in fashion: I started sewing my own clothes and got very positive feedback from people around me, so I started to take orders and make more. So every item I design, I wear for awhile to feel it and to hear what people’s desires would be, that’s a good tip for other designers to do. The most important thing for me is the quality of the cloth and its softness, and that the designs are unique, feminine and special.
This top is one of her favorites right now, made with a soft viscose in “stone”, one shoulder zipper, and a long drape on one side. She loves it because it looks beautiful on different kinds of women. I love the minimalist but intentional design.
Yael creates from her Berlin studio – a big art house in the center of the city, and also sells her clothes in select Berlin and Tel Aviv boutiques.
Yael Herold | Artist & Fashion Designer | Tel Aviv & Berlin
